Playbasis Powering Play
Playbasis is a gamification platform that makes it easy for brands, publishers, and merchants to better engage and retain their audience.
Playbasis is a gamification platform that makes it easy for brands, publishers, and merchants to better engage and retain their audience.
Playbasis takes the elements that make games fun & addicting and applies them to digital content. When you motivate & engage your audience by making things more fun and enjoyable, they will do more, stay longer, and invite their friends.
The Player Profile user database and registration system allows users the ability to quickly and easily register and authenticate via social or traditional sign-in methods. Users receive a profile page where they can view their earned points and achievements, while Administrators get the ability to gather data and track user behavior across one or more web properties.
Points are the foundation of games and loyalty programs. Points allow us to measure progress, reward success, and know our relational standing. Points quantify the value of every action the user takes on a website. Playbasis offers a robust and flexible points framework consisting of experience points, virtual currency, karma points, leveling structures, and reputation systems.
Badges, otherwise known as achievements or trophies, provide a way for users to showcase just how awesome they are. Players have a passion for collecting badges, and are a point of pride for many. Badges are a great way to track progress, to highlight mastery or expertise, and to provide surprise and delight in the form of discovery. We can customize badges to fit any theme or criteria.
Leaderboard are a visual representation of relative status and ranking. For players who are more competitive in nature, leaderboards provide real-time feedback about who the best players are. Playbasis leaderboards can be customized for global, site-specific, or friends-only competition. Leaderboards are a great way to surface and highlight your most engaged users.
Challenges are a series of events or actions linked together for which the user will be specially rewarded upon completion. An example challenge chain would be to visit a particular page, vote, and then comment. Another challenge could be to find three hidden objects scattered throughout the website. Challenges can also be especially useful as a site tutorial or guided tour.
Feedback is an important element in gamification because it is the primary method of evaluating a user's performance. The Playbasis messaging and notification system supports a variety of ways to provide feedback to users and to notify them of important information and events. We offer email and social network notifications, URL shortening, push notifications, and in-app messaging systems.
Playbasis is an international team headquartered in Bangkok, Thailand - a thriving metropolis and a key cog in the rapidly expanding Southeast Asian market: 600 million people, 550 million mobile users, 139 million internet users, $1.8 trillion GDP
Robert comes from almost a decade of product development in the gaming industry. With experience that spans the spectrum of gaming, mobile, and web platforms, Rob quickly foresaw the tremendous potential of bridging digital mediums through the power of game mechanics, engagement, and feedback. He is recognized as a regional thought leader in Gamification.
Maethee, aka, Eddie, joins Playbasis with 6 years of professional game industry experience, both in Thailand and abroad. After graduating with a CS degree from Queensland University of Technology in Australia, Eddie studied game development at The Guildhall@SMU, Texas. He later held programming roles at leading publishers such as EA and 2K Games in the USA.
Better known as Fimi by his friends and peers. 12 years practising Digital Designer with focus on User Interface Design. Heavy user of Adobe Photoshop & Illustrator and fascinated by interaction design. Fimi is a Certified Gamification Designer, and a regional leader in this space. Formerly the Director of User Growth at Code Army before joining Playbasis.
Varavut has 10 years of international design experience across Asia and Europe. An expert in UI/UX, Varavut has worked with global leaders such as Leo Burnett, JWT, OMD, Keen Media, Rareplay, Mercedes-Benz, Nestle, TCEB, Big C, Estee Lauder, TMB, Pfizer, KOHLER, Mitsubishi Motors, Tiger Beer, Cathy Pacific, P&G, and more.
Siriporn has her finger on the pulse of latest trends in digital media Siriporn has extensive experience bringing ideas to life, having spent the past 7 years working on websites, apps, and social media marketing. Siriporn holds a Masters Degree in Applied Communication Arts, Entertainment Management & Production from Bangkok University.
Nattanun, who's nickname is Ying, joins Playbasis after gaining experience in the digital and social media marketing industry here in Bangkok. Ying has a tremendously creative mind and is able to transform ideas and brainstorms into beautiful yet functional wireframes and UX flows. Ying holds a Bachelors degree of Fine and Applied Arts, Interactive Media Design from Sripatum University.
Weerapat, who goes by "Wee", excels creating large-scale web systems. Wee likes to stay up-to-date with the latest technology trends in web development, and is comfortable with a variety of frameworks such as Node.js, Django, Ruby on Rails, jQuery, and more. Wee is a certified as a MongoDB Developer from 10gen.
Piya has been a professional software engineer for the past 7 years, developing back-end processes for telecom business using technology such as Java and Oracle. But Piya loves experimenting with new software languages, and is currently doing cool stuff with Ruby, jQuery, and Node.js and other things for the mobile web. He also ♥'s Agile.
Chatchai, aka, Gus, has been a professional web developer for over 8 years, working for such firms as CDG, Softcontrol, and Clicksee. Comfortable managing CMS systems or building web projects from the ground up, Gus can do a bit of everything. He also understands the business side of things, with a degree in Computer Business from Sripatum University.
Thanachai, "Tou" with friends, has been involved in computer software for the past 7 years. In addition to his professional experience with Web, object-oriented, and Android development, Tou has also a background in Graphic Design and User Experience. He's also taught computer science courses at technical schools in Bangkok. Tou's favorite movie is of course The Matrix.
Adrian is a veteran early stage investor and technologist in the Digital Media space, spending most of his career in Silicon Valley in various venture backed startups. Adrian spent ten years with Blumberg Capital in San Francisco (most recently as CTO for this $100M early stage digital media focused fund, where he was also CEO of two portfolio companies). Formerly he was CTO of Sausage Software (and board member at its IPO), CTO of LookSmart (IPO on Nasdaq) - two of Australia's earliest and largest internet successes. He was also a Group Manager at Microsoft in the US (post the successful exit of LinkExchange, where he managed the international business team).
Paul is a Thai-American serial entrepreneur who has successfully exited three companies in South East Asia in the last year. He is the Founder and ex-CEO of DMS Group, New Media (acquired by STW Group), Admax Network (acquired by Komli Media), and Impaq Interactive (Microsoft Advertising). He started his career in sales at Ask Jeeves Inc. (ask.com) in the U.S. Paul is co- founder and currently group CEO at Ensogo Group (acquired by LivingSocial).
Playbasis Limited
Dusit Thani Building
4th Floor, Unit 208
946 Rama IV Road
Bangkok 10500
Phone:+66-808-294-950
Mail:info@playbasis.com
